CASE STUDY

canadian army

recruitment campaign

Over the past few years, we’ve created a range of impactful assets for the Canadian Army, all aimed at enhancing recruitment efforts. From documenting a 15-day BMQ course and producing a commercial to launch the new Canadian Army uniform to crafting soldier spotlight videos and winning the prestigious Canadian Army REEL of the Year, we’ve tackled it all—with proven results to back it up.

A soldier in Canadian military CADPAT MT uniform standing under a spotlight. 
COMMERCIAL

the new cadpat multi-terrain uniform

Silhouette of a soldier with the Toronto Scottish Regiment holding a weapon against a twilight sky 
COMMERCIAL

THE TORONTO SCOTTISH MACHINE GUN REGIMENT

Person standing in front of moving subway train in downtown Toronto holding a bag 
COMMERCIAL

redefine yourself - 32 canadian brigade group

BASIC MILITARY QUALIFICATION (BMQ) COURSE

soldier SPOTLIGHT VIDEO SERIES

Sharing how soldiers in the Canadian Army Reserves balance the army with their civilian life and careers.

CPL HAHNE
THE TORONTO SCOTTISH REGIMENT [MACHINE GUNNERS]
CPL CASADOS-FRANCO
The Queen’s York Rangers (1st American Regiment) [ARMOURED]
CPL SHAH
THE QUEEN'S OWN RIFLES OF CANADA [AIRBORNE]
Soldiers in tactical gear inside a dimly lit hallway with sunlight streaming through. Canadian Army Soldier hero shot.
Canadian Army soldiers in tactical gear moving between containers with barbed wire and foggy background.
Canadian Air Force. Aircraft cockpit with two pilots wearing headsets, surrounded by flight controls and instrumentation displays, view through windshield showing sky and horizon.
Paratroopers from the Queen's Own Rifles inside aircraft preparing to jump

Canadian Army REEL of the year